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微软是最值钱的品牌-哈斯日志
微软是最值钱的品牌
星期三, 四月 05, 2006
Millward Brown Optimor最新发布数据显示,世界上最值钱品牌的排名top10显示,微软是最值钱的品牌第一位。(according to the latest branding research.Microsoft has been named the most powerful global brand, beating out big names such as Coca-Cola, GE and Marlboro. via here )Andy Farr:People 'don't love Microsoft like they love Google but they respect it', according to the latest branding research.最有意思的是中国移动(China Mobile)名列第四,价值392亿$。仔细想想也不意外,仅地盘也值这么多,呵呵。 在十大科技企业榜中,Google次于微软列第二。雅虎赫然第10位。认为这有几个方面的原因。 “首先是因为无线电话在中国已经相当发达而且增长迅速;第二是因为中国移动通信在市场中占据主导地位;第三个原因是,我们的研究表明,该公司的顾客与公司品牌建立了强有力的关系。它的品牌在顾客中能够引起很大的共鸣,因此公司收入中有更大的部分是由品牌创造的。”
This Written at 四月 05, 2006 by loverty.
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