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雅虎推出IMatch搜索-哈斯日志
雅虎推出IMatch搜索
星期四, 七月 20, 2006
7月19日雅虎宣布推出I-Match，媒体报道称，这是集合了雅虎中国、雅虎全球、阿里巴巴三方中外技术专家，耗时近1年潜心打造的。具有高智能模糊匹配功能，该智能引擎的最大特点就是用户在使用雅虎搜索信息时，系统可以根据用户搜索习惯和意图，智能匹配相关搜索结果，贴近用户的实际需求。实现智能化的模糊匹配。据雅虎技术人员介绍，I-Match对于企业客户来说是“一举三得”。首先客户购买竞价词的展现机会更多，此外，由于是智能匹配关键词，IM a tch减少了客户频繁调整关键词投放方案的麻烦。而尤其值得一提的是IM a tch的模糊匹配结果采用雅虎搜索竞价的最低价格标准，大大降低了客户的投放成本。百度在BaiduWorld提出的新搜索广告模式 做精准广告类同。基于用户行为出广告，当然广告的可读性和点击率都会高很多，各方的效果都能得到有效提升，而对产品本身的价值也是提升。Technorati Tags: 雅虎 , Imatch , 百度 , 精准广告 , 商业模式
This Written at 七月 20, 2006 by loverty.
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